Reading Time: 10 minutes A/B testing lets you to optimize your website with evidence, rather than guesswork. This Complete Guide to A/B Testing and Split Testing contains: A framework for A/B testing A survey of the best A/B testing tools A test Significance Calculator Answers to the most frequently-asked questions about statistics, page loading speed and SEO  It will help you decide […]

Reading Time: 13 minutes Conversion Rate Optimization (CRO) is a full-time job. However, with the right CRO Tools, any marketer can fix a leaky conversion funnel. You don’t need to be a plumber to use a spanner, and you don’t need to be an expert to use these CRO tools. Together, we have over 60 years of website optimisation experience. […]

Reading Time: 7 minutes In a world dominated by brands and messaging, marketing heroes fight over a single prize: ATTENTION.  Gamification marketing uses story-telling and gameplay to engage consumers. Because games capture our attention in a way that commercial messages can’t, gamification can help you to WIN the attention war.  Building games into your website gives you a serious […]

Reading Time: 5 minutes What makes a landing page convert? Is there a golden formula? Research shows that high-converting pages have one thing in common: they answer 4 key questions. Ignore these and you could be killing your landing page conversion rate. Before we tell you what the questions are, let’s begin with one of our own: When did […]

Reading Time: 13 minutes At Convertize, we rely on offering the best customer experience possible. Since the day we first launched our A/B Testing software, we have offered in-app support with Intercom. So, why did we look for Intercom alternatives? And why did we choose to combine a messaging app with email marketing automation software as the best way of […]

Reading Time: 6 minutes Conversion Rate Optimization (or CRO) is how digital marketers increase the proportion of potential customers who convert. The practice follows an iterative pattern, also described as a “Test and Learn” approach. Marketers make small adjustments to a website and track the resulting changes in performance. A “Conversion” is simply when a potential customer does what a marketer wants them […]

Reading Time: 8 minutes AB Tasty has announced the release of a new notification system for communicating Social Proof and Urgency to online customers: Nudge Engagement. At first, we were excited to see what our rivals had come up with. However, after reading the press release, we couldn’t help but notice that the system sounded strangely familiar. In fact, […]

Reading Time: 4 minutes Creating a successful menu is the one of the most important tasks for any restaurant. It needs to attract customers whilst generating a healthy profit. Restaurants spend huge amounts of time and money perfecting their menus. To do this, they use the psychology of choice. According to a Gallop poll, diners spend an average of […]

Reading Time: 8 minutes A/B testing allows marketers to harness the power of data in order to determine which version of a particular webpage is most successful in converting browsers into buyers.  But before conducting a complete website redesign, there are several crucial statistical decisions that must be made to correctly calculate and interpret the results: calculating the AB […]

Reading Time: 7 minutes We get lots of different questions from people who are interested in A/B testing, but there’s one question we hear more than any other: “Can I do A/B testing with under 100,000 visitors a month?” Many of the tests run by online businesses end up being useless and the root is very simple: AB testing sample […]

Reading Time: 4 minutes This article was originally posted on Travel Daily Media. —- The Competition and Markets Authority revealed in a recent investigation that a variety of travel websites have been making ‘misleading claims about discounts and offers’. It also revealed that some travel websites have given customers false impressions of hotel room availability, ‘pressuring’ customers to make […]

Reading Time: 4 minutes This article was originally published on RetailSector.co.uk — Nudging is a subtle change made to a store’s environment that combine the psychological principles with the nudge theory to become powerfully nudge marketing notifications and messages. It’s been a decade since the book Nudge was published and the term ‘nudging’ became a useful verb in the […]