Reading Time: 13 minutes A/B Testing involves two versions of a single webpage. Version A is the currently used version (the ‘Control’), while Version B is the modified page (the ‘Treatment’). By running both pages simultaneously,  you can easily compare their performance.   The modification of Version A should be based on a Hypothesis about how visitors use your […]

Reading Time: 13 minutes A “Conversion” occurs when a website’s visitor does what a marketer wants them to do. What counts as a “Conversion” depends on your website and your goals. For eCommerce sites, a Conversion is usually when one of your visitors makes a purchase. For other businesses, Conversions are more difficult to define. For example, a company […]

Reading Time: 6 minutes What’s the secret to a high-converting landing page? Is there a golden formula? Research shows that the most successful landing pages have one thing in common: they answer 4 key questions. Ignore these questions and you could be killing your landing page conversion rate. But, before we tell you what the questions are, let’s begin […]

Reading Time: 8 minutes We get lots of different questions from people who are interested in A/B testing, but there’s one question we hear more than any other: “Can I do A/B testing with under 100,000 visitors a month?” A surprising number of optimisation projects end up being useless and AB testing sample size is often the reason. This article will show […]

Reading Time: 14 minutes Conversion Rate Optimization (CRO) is a full-time job. However, with the right CRO Tools, any marketer can fix a leaky conversion funnel. You don’t need to be a plumber to use a spanner, and you don’t need to be an expert to use these CRO tools. Together, we have over 60 years of website optimisation experience. […]

Reading Time: 14 minutes At Convertize, we try to offer the best customer experience possible. Since the day we first launched our A/B testing tool, we have offered in-app support with Intercom. So, why did we look for Intercom alternatives in 2020? And why did we choose to combine a messaging app with email marketing automation software as the best […]

Reading Time: 7 minutes In a world dominated by brands and messaging, marketing heroes fight over a single prize: ATTENTION.  Gamification marketing uses story-telling and gameplay to engage consumers. Because games capture our attention in a way that commercial messages can’t, gamification can help you to WIN the attention war.  Building games into your website gives you a serious […]

Reading Time: 8 minutes AB Tasty has announced the release of a new notification system for communicating Social Proof and Urgency to online customers: Nudge Engagement. At first, we were excited to see what our rivals had come up with. However, after reading the press release, we couldn’t help but notice that the system sounded strangely familiar. In fact, […]

Reading Time: 4 minutes Creating a successful menu is the one of the most important tasks for any restaurant. It needs to attract customers whilst generating a healthy profit. Restaurants spend huge amounts of time and money perfecting their menus. To do this, they use the psychology of choice. According to a Gallop poll, diners spend an average of […]

Reading Time: 4 minutes This article was originally posted on Travel Daily Media. —- The Competition and Markets Authority revealed in a recent investigation that a variety of travel websites have been making ‘misleading claims about discounts and offers’. It also revealed that some travel websites have given customers false impressions of hotel room availability, ‘pressuring’ customers to make […]

Reading Time: 4 minutes This article was originally published on RetailSector.co.uk — Nudging is a subtle change made to a store’s environment that combine the psychological principles with the nudge theory to become powerfully nudge marketing notifications and messages. It’s been a decade since the book Nudge was published and the term ‘nudging’ became a useful verb in the […]

Reading Time: 4 minutes This article was originally published on on Travolution — A recent investigation by the Competition and Markets Authority, published by the BBC, revealed that a variety of travel websites have been ‘making misleading claims about their discounts and offers’. It also made reference to travel websites giving customers false impressions of room availability at hotels, […]