CRO Experts Tips to boost your Conversion Rates

AB Tasty has announced the release of a new notification system for communicating Social Proof and Urgency to online customers: Nudge Engagement. At first, we were excited to see what our rivals had come up with. However, after reading the press release, we couldn’t help but notice that the system sounded strangely familiar. In fact, […]

At Convertize, offering the best customer experience has always been a priority. Since the first day we launched our A/B Testing software we have offered in-app support with Intercom. So why did we look for Intercom alternatives in 2019? And why did we choose to combine a Messaging App with Email Marketing Automation software as the […]

When running an A/B test, two versions of a webpage operate simultaneously and traffic is divided between them. The way visitors respond tells web-marketers which version of the page is best. We have created a simple framework for conducting A/B Tests. This is a step-by-step guide to performing successful A/B tests. A/B Testing procedures vary between […]

Consumer Behaviour, or Consumer Psychology, is the study of how and why people buy things. Experts analyse the mental, emotional and behavioural changes that occur during and after a purchase. The discipline borrows ideas and techniques from related fields, such as Neuromarketing, Behavioural Economics and Sociology.  What is Consumer Behaviour? The study of Consumer Behaviour emerged […]

Creating a successful menu is the one of the most important tasks for any restaurant. It needs to attract customers whilst generating a healthy profit. Restaurants spend huge amounts of time and money perfecting their menus. To do this, they use the psychology of choice. According to a Gallop poll, diners spend an average of […]

A/B testing allows marketers to harness the power of data in order to determine which version of a particular webpage is most successful in converting browsers into buyers.  But before conducting a complete website redesign, there are several crucial statistical decisions that must be made to correctly calculate and interpret the results: calculating the AB […]

We get a lot of questions from clients who are interested in A/B testing. However, there is one question we hear more than any other: “Can I do A/B testing with under 100,000 visitors a month?” Finding a way to get Uplift is not easy, and achieving statistical significance is downright difficult. That’s why it is important […]

This article was originally posted on Travel Daily Media. —- The Competition and Markets Authority revealed in a recent investigation that a variety of travel websites have been making ‘misleading claims about discounts and offers’. It also revealed that some travel websites have given customers false impressions of hotel room availability, ‘pressuring’ customers to make […]

This article was originally published on RetailSector.co.uk — Nudging is a subtle change made to a store’s environment that combine the psychological principles with the nudge theory to become powerfully nudge marketing notifications and messages. It’s been a decade since the book Nudge was published and the term ‘nudging’ became a useful verb in the […]

This article was originally published on on Travolution — A recent investigation by the Competition and Markets Authority, published by the BBC, revealed that a variety of travel websites have been ‘making misleading claims about their discounts and offers’. It also made reference to travel websites giving customers false impressions of room availability at hotels, […]

This article was originally posted on Retail Times — Shopify store owners can now nudge visitors into buyers with the new Nudgify app from Convertize, a digital consulting agency specialising in Conversion Rate Optimisation. The plugin is available on the Shopify app store – an online platform which allows individuals and businesses to create their […]

This article was originally posted on MartechAdvisor on Jun 27 2018 — With the increasingly competitive nature of the e-commerce landscape, brands and businesses are always trying to remain one step ahead of their rivals to ensure that website traffic is consistently high and they are winning the battle over customers. Yet once that traffic […]