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January 2021

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CRO Experts Tips to boost your Conversion Rates

34 CRO Tools Every Digital Marketer Needs in 2021

Philippe Aimé

by Philippe Aimé

January 11, 2021

cro tools

Reading Time: 16 minutes Conversion Rate Optimization (CRO) is a full-time job. However, with the right CRO Tools, any marketer can fix a leaky conversion funnel. You don’t need to be a plumber to use a spanner, and you don’t need to be an expert to use these CRO tools. Together, we have over 60 years of website optimisation experience. […]

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cro tools

How To Do A/B Testing

Philippe Aimé

by Philippe Aimé

January 03, 2021

a/b testing

Reading Time: 15 minutes An A/B test compares two versions of a single webpage: A and B. Your traffic is divided between them and their conversion rates are compared. That way, it’s easy to see which version gets the most clicks, sales and sign-ups. By learning how to do A/B testing, you can optimize your website page by page. […]

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a/b testing

10 Best Intercom Alternatives for Customer Messaging in 2021: Drift, Crisp…

Philippe Aimé

by Philippe Aimé

January 01, 2021

Reading Time: 14 minutes At Convertize, we try to offer the best customer experience possible. Since the day we first launched our A/B testing tool, we have offered in-app support with Intercom. So, why did we look for Intercom alternatives in 2021? And why did we choose to combine a messaging app with email marketing automation software as the best […]

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AB Testing Sample Size: The 4 Levels of Difficulty

Philippe Aimé

by Philippe Aimé

January 01, 2021

Reading Time: 8 minutes We get lots of different questions from people who are interested in A/B testing, but there’s one question we hear more than any other: “Can I do A/B testing with under 100,000 visitors a month?” A surprising number of optimisation projects end up being useless and AB testing sample size is often the reason. This article will show […]

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Conversion Rate Optimization (The Complete Guide 2021)

Philippe Aimé

by Philippe Aimé

January 01, 2021

conversion rate optimization guide

Reading Time: 13 minutes A “Conversion” occurs when a website’s visitor does what a marketer wants them to do. What counts as a “Conversion” depends on your website and your goals. For eCommerce sites, a Conversion is usually when one of your visitors makes a purchase. For other businesses, Conversions are more difficult to define. For example, a company […]

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conversion rate optimization guide

How to Create a High Converting Landing Page in 2020

Philippe Aimé

by Philippe Aimé

January 18, 2020

Reading Time: 6 minutes What’s the secret to a high-converting landing page? Is there a golden formula? Research shows that the most successful landing pages have one thing in common: they answer 4 key questions. Ignore these questions and you could be killing your landing page conversion rate. But, before we tell you what the questions are, let’s begin […]

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4 Winning Tactics For Gamification Marketing

Philippe Aimé

by Philippe Aimé

July 25, 2019

gamification in marketing

Reading Time: 7 minutes In a world dominated by brands and messaging, marketing heroes fight over a single prize: ATTENTION.  Gamification marketing uses story-telling and gameplay to engage consumers. Because games capture our attention in a way that commercial messages can’t, gamification can help you to WIN the attention war.  Building games into your website gives you a serious […]

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gamification in marketing

AB Tasty Launches Nudge Engagement – Inspired by Convertize

Philippe Aimé

by Philippe Aimé

February 26, 2019

nudge engagement ab tasty

Reading Time: 8 minutes AB Tasty has announced the release of a new notification system for communicating Social Proof and Urgency to online customers: Nudge Engagement. At first, we were excited to see what our rivals had come up with. However, after reading the press release, we couldn’t help but notice that the system sounded strangely familiar. In fact, […]

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nudge engagement ab tasty

How Restaurants Use the Psychology of Choice to Influence You

Philippe Aimé

by Philippe Aimé

January 09, 2019

Reading Time: 4 minutes Creating a successful menu is the one of the most important tasks for any restaurant. It needs to attract customers whilst generating a healthy profit. Restaurants spend huge amounts of time and money perfecting their menus. To do this, they use the psychology of choice. According to a Gallop poll, diners spend an average of […]

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How accurate persuasive messaging can help travel websites change their business practices

Philippe Aimé

by Philippe Aimé

August 30, 2018

Social Proof in Marketing Image

Reading Time: 4 minutes This article was originally posted on Travel Daily Media. —- The Competition and Markets Authority revealed in a recent investigation that a variety of travel websites have been making ‘misleading claims about discounts and offers’. It also revealed that some travel websites have given customers false impressions of hotel room availability, ‘pressuring’ customers to make […]

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Social Proof in Marketing Image

What Is Nudging, And How Can It Boost Sales?

Philippe Aimé

by Philippe Aimé

August 30, 2018

Reading Time: 4 minutes This article was originally published on RetailSector.co.uk — Nudging is a subtle change made to a store’s environment that combine the psychological principles with the nudge theory to become powerfully nudge marketing notifications and messages. It’s been a decade since the book Nudge was published and the term ‘nudging’ became a useful verb in the […]

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How Travel Websites can Change their Business Practices Through Accurate Persuasive Messaging

Philippe Aimé

by Philippe Aimé

August 28, 2018

Reading Time: 4 minutes This article was originally published on on Travolution — A recent investigation by the Competition and Markets Authority, published by the BBC, revealed that a variety of travel websites have been ‘making misleading claims about their discounts and offers’. It also made reference to travel websites giving customers false impressions of room availability at hotels, […]

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Most Read Articles

  • 10 Best Intercom Alternatives for Customer Messaging in 2021: Drift, Crisp…
  • science of persuasion marketing Persuasive Techniques in Website Optimisation: The Ultimate Guide for SaaS (100+ persuasion techniques)
  • button design Choose The Best Colour For Your “Add To Cart” Button
  • a/b testing tools 24 Best A/B Testing Tools in 2021 (Reviewed by CRO Experts)
  • 16 Best Apps To Boost Your Shopify Conversion Rate

Resources

Resources
Neuromarketing Glossary: A dictionary of cognitive biases, behavioural effects and neuromarketing terms
The Complete A/B Testing Guide 2020
AB Test Significance
Conversion Rate Optimization (CRO) Guide 2020

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