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February 2026

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CRO Experts Tips to boost your Conversion Rates

Why honesty is the best policy when it comes to marketing

by Charlotte Franssen

April 09, 2018

honesty marketing

Reading Time: 7 minutes Do you have children? Ever tried to make them eat more healthily? Perhaps you’ve tried to persuade them that broccoli is delicious, or that eating spinach will make them as strong as Popeye? Is honesty top of your list? Often these attempts at persuasion can make us feel uneasy – probably because it feels like […]

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honesty marketing

The Paradox of Choice: How Limiting Choice can Increase e-Commerce Conversions

by Charlotte Franssen

December 01, 2017

the paradox of choice

Reading Time: 11 minutes I come from a country that was communist for a long time. My parents used to tell me stories about how when they were younger they would go to the supermarket and have nothing to choose from. There would only ever be three products – milk, bananas, bread – and just one version of each. […]

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the paradox of choice
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Resources

Resources
Conversion Rate Optimization (CRO) Quick Start Guide
100+ Ways to Effectively Increase Your SaaS Conversion Rate
Neuromarketing Glossary: A dictionary of cognitive biases, behavioural effects and neuromarketing terms

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