Reading Time: 15 minutes Shopify offers store-owners a selection of over 3800 apps to boost their performance. Each of them claims to improve sales and help businesses grow, but not all of them work. So, how do you know what to avoid, and which apps will boost your Shopify conversion rate? This article shows you: Conversion rate statistics and […]

Reading Time: 12 minutes So, you’ve decided to use an A/B testing tool to optimise your website. How do you know which one is best for you? Our CRO Experts have reviewed a complete list of 24 A/B testing tools to help you pick the best solution for your business. There are now 24 major A/B testing tools on the market, not to […]

Reading Time: 4 minutes Enter the data from your “A” and “B” pages into the AB test calculator to see if your results have reached statistical significance. Most AB testing experts use a significance level of 95%, which means that 19 times out of 20, your results will not be due to chance. Conversion Rate This is the number […]

Reading Time: 13 minutes A/B testing allows you to prove which version of a webpage is best. If your goal is to convert browsers into buyers, a test will give you a solid answer. However, before you start a complete website redesign, it’s important to make sure your results are reliable. Learning how to work with AB testing statistics is one […]

Reading Time: 10 minutes According to the most recent surveys, 92% of consumers read at least one review before buying something online. More striking, 47% of people will only buy products rated above 4 stars. However, despite these statistics, very few businesses have an effective strategy for using Social Proof in eCommerce. This article will show you: 14 proven ways to use Social […]

Reading Time: 9 minutes Driving traffic to your site is tough. Once you’ve got those hard-won clicks, you don’t want to waste them on the wrong page. This article shows you exactly how to build a Shopify landing page that customers will stick to.  In order to make the most of your traffic, it’s important that your landing pages […]

Reading Time: 9 minutes Consumer Behaviour is the study of why people buy things and how they choose what to buy. Experts in consumer behaviour take ideas from psychology and economics to help analyse and explain the choices we make. For example, scientists like Richard Thaler, Daniel Kahneman, Dan Ariely and Robert Cialdini have shown how the decisions we make are both […]

Reading Time: 13 minutes Apparently, you should never judge a book by its cover … that’s worrying, since these ones say that you’re about to do just that! According to their best-selling, $billion-making and Nobel-Prize-winning authors, you will judge these neuromarketing books before you even realise it. Our latest publication, Smart Persuasion, was inspired by the work of both psychologists […]

Reading Time: 22 minutes Everything You Need to Know About Ecommerce Marketing in 2020 As it becomes increasingly difficult to make yourself visible online, eCommerce and digital marketing experts have to find new ways to communicate.  The Convertize eCommerce Marketing Guide analyses the major themes in digital marketing for 2020 and combines these with expert neuromarketing insights.  Like traditional marketing, eCommerce marketing […]

Reading Time: 4 minutes Nudge Marketing is used to influence customers’ decisions indirectly through suggestion and reinforcement. Marketers use subtle interventions to adjust the “Choice Architecture,” making particular outcomes more likely. As demonstrated by Daniel Kahneman and Richard Thaler, most decisions are based on biases and guesswork. Cass Sunstein and Richard Thaler, Nudge (2008): A nudge, as we shall use the term, […]

Reading Time: 6 minutes As a Saas company, with user satisfaction as a priority, we have recently been looking for the Best Intercom alternatives. Part of our research was to compare the Best Email Marketing Automation Software to replace the “Messages” feature of Intercom, sending targeted and automated emails to our subscribers. Our first list contained 6 well-known Email Marketing Automation […]

Reading Time: 6 minutes Despite claims that eCommerce has finally conquered the high-street, brick wall stores are here to stay. Traditional shops do some things better than their digital counterparts. This article outlines 5 quick ways to upgrade your online customer experience, based on the psychology of the shop floor.  The advantages of real-world stores become more obvious when […]