CRO Experts Tips to boost your Conversion Rates

Some people are conference-naturals. They walk in and network, swapping ideas and contacts – even seeming to enjoy the canapés. I am not one of those people! More of a wounded bull than a social butterfly, conferences are the kind of career-threatening china shops I try to avoid. However, the line-up for this year’s Digital Elite Day was […]

You’ve found your niche, built a brand and picked a theme … what next? Taking your store to the next level is about tightening any loose screws; you need a crack team of specialist staff and that means overheads and HR headaches. But what if you could build a store without the human resources? This list […]

The last few years have reshaped how digital marketers communicate with their audiences. Instead of the familiar deluge (promotional emails, pop-ups and display ads) new techniques have allowed brands to deliver a more sophisticated message. Website notifications provide helpful information at key moments and nudge consumers towards the “buy” button. Appearing whilst a visitor browses your site, web […]

In April 2019, journalists in the US reported that, for the first time, eCommerce spending had surpassed high-street takings. Whilst the reality was far more complicated, it seems that most experts have picked a winner in the fight between the internet and the high street. However, the relationship between traditional retail and digital commerce is neither as competitive […]

Search Engine Optimization (SEO) allows you to make the most of your best marketing asset. It increases the visibility of your brand without any investment in advertising. A good SEO strategy can turn a URL dead-end into an unmissable feature of the internet landscape. To do this, you have to stop thinking of your site as […]

In the struggle described by late 19th-century evolutionary scientists, one factor improved a species’ chances of survival more than any other. Being able to adapt quickly gives species a huge advantage in a changing environment. But what does that have to do with your CRO strategy? Constant adaptation equips a species for its habitat, making it […]

With the rising cost of traditional advertising, traffic acquisition has become an expensive activity. Making the most out of existing traffic is an effective alternative. So, what is AB testing and how does it work? AB Testing involves two versions of a single webpage. Version A is the currently used version (the ‘Control‘), while Version B is […]

Apparently, you should never judge a book by its cover … that’s worrying, since these ones say that you’re about to do just that! According to their best-selling, billion-dollar-making and Nobel-Prize-winning authors, you will judge these neuromarketing books before you even realise it. Our latest publication, Smart Persuasion, was inspired by the work of both psychologists […]

If you have ever been involved in digital marketing, you will have come across someone who describes themselves as a “marketing superhero.” These “experts” will confidently describe to you the most important trends for 2019, 2020 and beyond… Such confidence is remarkable, considering we work in an industry where everything changes every few months (or, […]

The key to selling more in eCommerce is persuasive content and, to get that, you need to understand how people think. Social Proof is one of the most significant factors in shaping our decisions. It is also an important part of the way consumers make choices. That’s why Social Proof is such a powerful marketing tool […]

Everything You Need to Know About Ecommerce Marketing in 2019 As it becomes increasingly difficult to make yourself visible online, eCommerce and digital marketing experts have to find new ways to communicate.  The Convertize eCommerce Marketing Guide analyses the major themes in digital marketing for 2019 and combines these with expert neuromarketing insights.  Like traditional marketing, eCommerce marketing […]

Once you have decided to optimize your conversion rate, choosing the right method is the next step. There are three main options: Hiring a CRO Agency Performing CRO without A/B testing (Price Optimization, CRO Apps or Neuromarketing) Purchasing your own A/B testing software All three options provide an effective way to optimize your site. However, learning […]