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January 2021

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CRO Experts Tips to boost your Conversion Rates

What is A/B Testing? The Complete Guide (2021)

Stephen Courtney

by Stephen Courtney

January 11, 2021

what is ab a b split testing

Reading Time: 8 minutes What is A/B Testing? A/B Testing involves two versions of a single webpage. Version A is the current version (the ‘Control’), while version B is the modified page (the ‘Treatment’). By running both pages simultaneously, you can easily see which one generates more sales or sign-ups.  Running A/B tests is the only way to optimise a website […]

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what is ab a b split testing

What Is My Unique Value Proposition? How To Find It & Why It Matters

Stephen Courtney

by Stephen Courtney

January 03, 2021

what is my unique value proposition

Reading Time: 10 minutes A unique Value Proposition answers the most important question a customer has when they visit your site: What makes this better than the alternatives? A strong Value Proposition is the most important factor in deciding whether a visitor takes action. Despite this, fewer than 1 in 5 clients who contact our CRO agency have one in […]

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what is my unique value proposition

The Best Shopify Plugins For eCommerce (2021)

Stephen Courtney

by Stephen Courtney

January 02, 2021

best shopify apps

Reading Time: 8 minutes You’ve found your niche, built a brand and picked a theme… what next? Plugins can take your Shopify store to the next level by improving the user-experience or making your products irresistible. These are the best Shopify plugins for eCommerce sites in 2020. Every store needs great salespeople. They also need security, marketers and accountants. […]

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best shopify apps

24 Best A/B Testing Tools in 2021 (Reviewed by CRO Experts)

Stephen Courtney

by Stephen Courtney

January 02, 2021

a/b testing tools

Reading Time: 12 minutes So, you’ve decided to use an A/B testing tool to optimise your website – how do you know which one is best for you? Our CRO Experts reviewed 24 of the most popular A/B testing tools to help you pick the best one for your business. There are now 24 major A/B testing tools on the market (not to […]

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a/b testing tools

The 8 Best Email Marketing Automation Software Tools in 2021

Stephen Courtney

by Stephen Courtney

January 01, 2021

email marketing automation software

Reading Time: 6 minutes As a Saas company, with user satisfaction as a priority, we have recently been looking for the Best Intercom alternatives. Part of our research was to compare the Best Email Marketing Automation Software to replace the “Messages” feature of Intercom, sending targeted and automated emails to our subscribers. Our first list contained 6 well-known Email Marketing Automation […]

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email marketing automation software

Everything You Need to Know About Ecommerce Marketing in 2021

Stephen Courtney

by Stephen Courtney

January 01, 2021

Reading Time: 22 minutes As it becomes increasingly difficult to make yourself visible online, eCommerce and digital marketing experts have to find new ways to communicate with customers. The Convertize eCommerce Marketing Guide analyses the major themes in digital marketing for 2021 and combines these with the latest consumer psychology research. Like traditional marketing, eCommerce marketing uses the internet to provide something of […]

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14 Proven Ways to Use Social Proof in eCommerce (Tips & Examples)

Stephen Courtney

by Stephen Courtney

January 01, 2021

social proof ecommerce

Reading Time: 10 minutes According to the most recent surveys, 92% of consumers read at least one review before buying something online. More striking, 47% of people will only buy products rated above 4 stars. However, despite these statistics, very few businesses have an effective strategy for using Social Proof in eCommerce. This article will show you: 14 proven ways to use Social […]

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social proof ecommerce

21 Questions to Ask Before Hiring a Conversion Rate Optimization (CRO) Agency

Stephen Courtney

by Stephen Courtney

January 01, 2021

Reading Time: 12 minutes Hiring a Conversion Rate Optimization (CRO) agency is a big decision. Investing in AB testing and Conversion Rate Optimization does not guarantee results. In fact, working with the wrong organisation can put a big dent in your marketing budget, without increasing your revenue… This list of 21 questions will help you to avoid that situation, telling you […]

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Adapt or Die – Your CRO Strategy is The Key To Survival

Stephen Courtney

by Stephen Courtney

October 09, 2020

cro strategy

Reading Time: 6 minutes In the struggle for survival, one factor improves your chances more than any other. Being able to adapt gives you a huge advantage when competing in a changing environment, and a test-and-learn approach makes you more resilient when new challenges arise. That’s why evolution is the ultimate CRO strategy. Conversion Rate Optimisation (increasing the proportion of customers […]

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cro strategy

16 Best Apps To Boost Your Shopify Conversion Rate

Stephen Courtney

by Stephen Courtney

June 21, 2020

Reading Time: 16 minutes Shopify offers store-owners a selection of over 3800 apps to boost their performance. Each of them claims to improve sales and help businesses grow, but not all of them work. So, how do you know what to avoid, and which apps will boost your Shopify conversion rate? This article shows you: Conversion rate statistics and […]

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Professional Copywriting Tools For Freelancers and Agencies

Stephen Courtney

by Stephen Courtney

June 02, 2020

Reading Time: 12 minutes Creating a persuasive message is the most important part of marketing, and copywriting tools can help you to plan, draft and deliver it more effectively. A good toolbox could save you time, enhance your content and help you scale your content marketing. This article shows you: The best tools for researching topics and developing tone […]

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Upgrade Your Online Customer Experience With Real-World Techniques

Stephen Courtney

by Stephen Courtney

May 17, 2020

online customer experience

Reading Time: 6 minutes Despite claims that eCommerce has finally conquered the high-street, brick wall stores appear to be here to stay. Traditional shops do some things better than their digital counterparts and understanding why can help you to improve your eCommerce website. This article outlines 5 quick ways to upgrade your online customer experience, based on the psychology […]

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online customer experience
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Most Read Articles

  • 10 Best Intercom Alternatives for Customer Messaging in 2021: Drift, Crisp…
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Resources

Resources
Neuromarketing Glossary: A dictionary of cognitive biases, behavioural effects and neuromarketing terms
The Complete A/B Testing Guide 2020
AB Test Significance
Conversion Rate Optimization (CRO) Guide 2020

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