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December 2019

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CRO Experts Tips to boost your Conversion Rates

12 Shopify Apps To Increase Your Conversion Rate

Stephen Courtney

by Stephen Courtney

September 05, 2019

Reading Time: 10 minutes Shopify offers its store-owners a selection of over 2000 apps to boost their performance. Each of these apps claims to improve e-commerce sales and help businesses to grow. But how do you know which of them will work for you? Here, we list the 12 apps most likely to increase your Shopify Conversion Rate.  When our […]

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The Irrationality of Consumer Behaviour

Stephen Courtney

by Stephen Courtney

August 11, 2019

consumer behaviour

Reading Time: 5 minutes Definition: Consumer Behaviour is the study of why people buy things and how they choose what to buy. Experts in consumer behaviour analyse the way in which we buy things. To do this, they take ideas from psychology and economics. For example, Nobel Prize-winning scientists like Richard Thaler and Daniel Kahneman have shown how our decisions […]

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consumer behaviour

How To Build A Shopify Landing Page That Converts

Stephen Courtney

by Stephen Courtney

July 31, 2019

landing page illustration

Reading Time: 9 minutes Driving traffic to your site is tough. Once you’ve got those hard-won clicks, you don’t want to waste them on the wrong page. This article shows you exactly how to build a Shopify landing page that customers will stick to.  In order to make the most of your traffic, it’s important that your landing pages […]

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landing page illustration

5 Quick Ways To Upgrade Your Online Customer Experience

Stephen Courtney

by Stephen Courtney

July 17, 2019

online customer experience

Reading Time: 6 minutes Despite claims that eCommerce has finally conquered the high-street, brick wall stores are here to stay. Traditional shops do some things better than their digital counterparts. This article outlines 5 quick ways to upgrade your online customer experience, based on the psychology of the shop floor.  The advantages of real-world stores become more obvious when […]

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online customer experience

3 CRO Insights From Digital Elite Day 2019

Stephen Courtney

by Stephen Courtney

June 07, 2019

digital elite insights

Reading Time: 5 minutes Some people are conference-naturals. They walk in and network, swapping ideas and contacts – even seeming to enjoy the canapés. I am not one of those people! More of a wounded bull than a social butterfly, conferences are the kind of career-threatening china shops I try to avoid. However, the line-up for this year’s Digital Elite Day was […]

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digital elite insights

Shopify Plugins: How to make your website work harder

Stephen Courtney

by Stephen Courtney

June 04, 2019

best shopify apps

Reading Time: 6 minutes You’ve found your niche, built a brand and picked a theme … what next? Taking your store to the next level is about tightening any loose screws; you need a crack team of specialist staff and that means overheads and HR headaches. But what if you could build a store without the human resources? This list […]

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best shopify apps

Charm Your Customers With Website Notifications

Stephen Courtney

by Stephen Courtney

May 28, 2019

social

Reading Time: 4 minutes The last few years have reshaped how digital marketers communicate with their audiences. Instead of the familiar deluge (promotional emails, pop-ups and display ads) new techniques have allowed brands to deliver a more sophisticated message. Website notifications provide helpful information at key moments and nudge consumers towards the “buy” button. Appearing whilst a visitor browses your site, web […]

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social

An Ancient SEO Strategy: Optimise Like Cleopatra

Stephen Courtney

by Stephen Courtney

April 17, 2019

seo strategy

Reading Time: 10 minutes Search Engine Optimization (SEO) allows you to make the most of your best marketing asset. It increases the visibility of your brand without any investment in advertising. A good SEO strategy can turn a URL dead-end into an unmissable feature of the internet landscape. To do this, you have to stop thinking of your site as […]

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seo strategy

Adapt or Die – Why Your CRO Strategy is The Key To Survival

Stephen Courtney

by Stephen Courtney

April 09, 2019

cro strategy

Reading Time: 6 minutes In the struggle described by late 19th-century evolutionary scientists, one factor improved a species’ chances of survival more than any other. Being able to adapt quickly gives species a huge advantage in a changing environment. But what does that have to do with your CRO strategy? Constant adaptation equips a species for its habitat, making it […]

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cro strategy

What is AB Testing?

Stephen Courtney

by Stephen Courtney

April 04, 2019

what is ab testing

Reading Time: 6 minutes With the rising cost of traditional advertising, traffic acquisition has become an expensive activity. Making the most out of existing traffic is an effective alternative. So, what is AB testing and how does it work? AB Testing involves two versions of a single webpage. Version A is the currently used version (the ‘Control‘), while Version B is […]

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what is ab testing

13 Neuromarketing Books You Need On Your Shelf In 2019

Stephen Courtney

by Stephen Courtney

March 13, 2019

Reading Time: 12 minutes Apparently, you should never judge a book by its cover … that’s worrying, since these ones say that you’re about to do just that! According to their best-selling, billion-dollar-making and Nobel-Prize-winning authors, you will judge these neuromarketing books before you even realise it. Our latest publication, Smart Persuasion, was inspired by the work of both psychologists […]

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Digital Marketing Experts and Their 5 Biggest Weaknesses

Stephen Courtney

by Stephen Courtney

February 10, 2019

digital marketing experts

Reading Time: 7 minutes If you have ever been involved in digital marketing, you will have come across someone who describes themselves as a “marketing superhero.” These “experts” will confidently describe to you the most important trends for 2019, 2020 and beyond… Such confidence is remarkable, considering we work in an industry where everything changes every few months (or, […]

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digital marketing experts
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