CRO Experts Tips to boost your Conversion Rates

The web is full of guides to eCommerce website design, with endless templates, tutorials and design agencies. These guides are devoted to your site’s visuals, without considering the most important issue of all … sales.  The key to selling more online is persuasive content and, to get that, you need to understand how people think. Social […]

eCommerce Marketing 2019 As it becomes increasingly difficult to make yourself visible online, eCommerce and digital marketing experts have to find new ways to communicate. Understanding cognitive biases, neuromarketing tactics, and the psychology of persuasion will allow you to enhance your content and optimize your communications. The Convertize eCommerce Marketing Guide analyses the major themes in digital marketing […]

Once you have decided to optimize your conversion rate, choosing the right method is the next step. There are three main options: Hiring a CRO Agency Performing CRO without A/B testing (Price Optimization, CRO Apps or Neuromarketing) Purchasing your own A/B testing software All three options provide an effective way to optimize your site. However, learning […]

Advertising on a CPA (Cost Per Acquisition) basis means that you only pay for an ad when someone clicks on it and then completes a purchase. It is a form of pay-per-conversion advertising. Convertize has had access to this option since 8 August 2018. In fact, since that date, we have spent almost £450 000 (£430,380 […]

On average, only 12.5% of A/B tests produce significant results. More worryingly, over half of first-time A/B test users say they are dissatisfied with the results of their tests. Finding the right hypotheses to test and getting reliable results is not easy. So, what are the most common A/B testing mistakes, and how do you […]

So, you have decided to use A/B testing to optimise conversions on your website? But how do you know which tool to choose? Our CRO Experts have reviewed a complete list of 26 A/B testing tools to help you pick the best solution for your company. There are now 26 major A/B testing tools on the market, not […]

Do you remember the last time you went to a new restaurant? I’m talking about a really good one, the kind that’s recommended by friends and magazines, with a waiting list and a queue running out into the street…  You might be wondering what this has to do with users’’ online behaviour but, trust me, thinking […]

Choosing a Conversion Rate Optimization agency is a big decision. Conversion Rate Optimization has become an essential part of digital marketing strategies and there are now over 100 agencies in the UK. Interest in “Conversion Rate Optimization” reached an all-time peak in mid-2018. Despite this, investing in AB testing and Conversion Rate Optimization does not guarantee […]

The article, Why Social Proof is Such a Powerful Neuromarketing Tool was first published in PerformanceIn, in December, 2018 — Whether you know it or not, social proof has influenced major decisions in your life. The effect has been proven to shape consumer choices and, as such, it represents an essential tool for marketers to leverage. […]

This article, Social Proof in Marketing: Why Marketers are Waking up to the Power of Social Proof was originally published by Martech Advisor, in December 2018. — Environmental Factors in Social Proof Marketing Making Social Proof Recognisable, Attractive and Relatable Social Groups and Marketing Social Proof in Marketing This article looks at the rise of social […]

Shopify offers its store-owners a selection of over 2000 apps to boost their performance. Each of these apps claims to improve e-commerce sales and help businesses to grow. But how do you know which of them will work for you? Here, we provide a run-down of 12 of our favourite apps for increasing your Shopify […]

Nudge Marketing allows you to influence your customers’ decisions indirectly through suggestion and reinforcement. This forms part of what is known as the ‘Choice Architecture.’ The practice draws from the study of Behavioural Economics. Experiments have shown that biases and guesswork are responsible for the majority of everyday decisions, leading social theorists to develop Nudge Theory. […]