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June 2025

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CRO Experts Tips to boost your Conversion Rates

How To Use Web Notifications To Get More Revenue From Your Website

by Aleksander Gora

January 01, 2021

push notifications and persuasive web messages

Reading Time: 4 minutes This article shows you how to use web notifications to get more revenue from your website. It explains the difference between Social Proof notifications, Pop-ups and Push Notifications, and lists the best apps and plugins for each type. Incorporating web notifications into an eCommerce, retail or SaaS website can increase your conversion rate, making your PPC ads more profitable and increasing […]

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push notifications and persuasive web messages

The Secrets of Product Pricing: 4 Simple Ways to Sell More

by Aleksander Gora

February 23, 2019

product pricing

Reading Time: 6 minutes Thursday evening, 2.00 pm. I find myself driving around, trying to find an open shop. It’s coffee that I’m after, but the city has other ideas. “Doesn’t anyone want my money?” I asked myself. “Surely there are enough workaholics to justify a 24/7 caffeine drip?”  I started to wonder how many other businesses would benefit from […]

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product pricing

8 Neuromarketing Principles Used by Airbnb to Optimise their Sign-up Form

by Aleksander Gora

September 20, 2016

optimise sign up form

Reading Time: 5 minutes Whether you’re a startup or an established business, lead generation is key for continued success and growth. So, if you do well enough to get people to the point where they’ve arrived on your sign-up form then the last thing you want is the form itself sending them bouncing away! We took a look at […]

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optimise sign up form

Resources

Resources
Conversion Rate Optimization (CRO) Quick Start Guide
100+ Ways to Effectively Increase Your SaaS Conversion Rate
Neuromarketing Glossary: A dictionary of cognitive biases, behavioural effects and neuromarketing terms

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