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February 2026

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CRO Experts Tips to boost your Conversion Rates

What The Birthday Paradox Can Teach You About A/B Testing

by Benjamin Ligier

August 16, 2016

the birthday paradox

Reading Time: 3 minutes Three years ago, the Convertize team was made up of just 25 people. By happy coincidence, two of our team members were born on the same day: 7 July. We thought it was pretty exceptional to have two members of such a small team with the same birthday so we decided to use it as […]

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the birthday paradox

8 Neuromarketing Principles Used by British Airways to optimise their Conversions Rates

by Benjamin Ligier

July 18, 2016

conversion optimisation british airways

Reading Time: 4 minutes Welcome to another instalment of our “Online Persuasion Insiders” series! Summer is here but the weather is leaving a lot to be desired so I think I’ll head over to the South of France instead where the sun is far more reliable! I need to book a flight to meet my friends in Marseille so I […]

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conversion optimisation british airways

9 Neuromarketing Principles Used by IKEA to optimise their Conversion Rates

by Benjamin Ligier

March 23, 2016

ikea neuromarketing case study

Reading Time: 4 minutes Welcome to the latest publication of our “Online Persuasion Insiders” series! As a Conversion Optimisation Consultant, I can’t help but take note of how each website I visit optimises its conversions. Recently, I found myself in the market for a new desk lamp and, naturally, I ended up at the homepage of the Swedish giant IKEA. Join […]

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ikea neuromarketing case study
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Resources

Resources
Conversion Rate Optimization (CRO) Quick Start Guide
100+ Ways to Effectively Increase Your SaaS Conversion Rate
Neuromarketing Glossary: A dictionary of cognitive biases, behavioural effects and neuromarketing terms

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