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January 2021

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CRO Experts Tips to boost your Conversion Rates

Seven Ways To Boost Travel Industry Conversion Rates With Neuroscience

Philippe Aimé

by Philippe Aimé

July 05, 2017

Reading Time: 4 minutes This article was originally posted on Tnooz — According to web research company, Baymard Institute, two out of three (67.45%) online shopping carts are abandoned before purchase. Every travel retailer knows tools such as discount codes and flash sales can help convince customers to purchase trips or add-ons, but what other methods can push customers […]

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Seven Ways to Boost Conversion Rates with Neuroscience

Philippe Aimé

by Philippe Aimé

July 04, 2017

Reading Time: 4 minutes This article was originally posted on MarketingTech — Converting an online basket into a sale is not an easy task. According to web research company Baymard Institute, a, 67.45% of online shopping carts are abandoned. Beyond discount codes and flash sales, what exactly can you do as a retailer to push customers over the line […]

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New Convertize Pricing from 15th June 2017

Philippe Aimé

by Philippe Aimé

June 01, 2017

Reading Time: < 1 minute Today we announce a new price structure for Convertize.io effective from the 15th of June 2017. All existing customers will be able to maintain their original prices indefinitely for existing paying clients. All new clients or upgrades will be available only at the new prices. The entire team at Convertize is working hard to make this the […]

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Glisshop Partners with Convertize to Provide Customers with a Better Purchasing Experience

Philippe Aimé

by Philippe Aimé

March 30, 2017

Reading Time: 2 minutes Glisshop turns to Convertize to increase customer satisfaction and engagement by building a more persuasive online experience. London, March 30 2017: Glisshop has partnered with Convertize, the persuasion-based optimisation agency, to gain a deeper understanding of their customers’ behavior. This information will be used to enhance customer experience on the Glisshop website and increase its […]

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Uncertainty: The secret marketing tool to optimise conversions and boost sales

Philippe Aimé

by Philippe Aimé

March 23, 2017

motivating uncertainty marketing

Reading Time: 4 minutes We tell ourselves that we are rational shoppers. We gather as much information as we can before making a decision, and feel as though our choices were reasonable. That’s why it’s such a paradox to discover that we’re in fact extremely influenced by the Motivating Uncertainty Effect, which can lead to “inexplicable” impulse buys. This cognitive […]

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motivating uncertainty marketing

Scenario becomes Convertize

Philippe Aimé

by Philippe Aimé

March 16, 2017

Scenario_by_Convertize

Reading Time: < 1 minute As you may know, Scenario was a platform that was developed by the team behind Convertize, and after careful consideration we decided that it makes more sense – for the long term – to brand our software and our company with the same name. Over the next few weeks, we will be re-branding from Scenario […]

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Scenario_by_Convertize

5 Tips For Your Homepage Design Based on Psychology

Philippe Aimé

by Philippe Aimé

March 02, 2017

optimise and personalise homepages

Reading Time: 4 minutes Online e-commerce spending figures in the UK reached over 60 billion pounds in 2016.  With a 15% average annual increase, the outlook is excellent and the market hasn’t even reached its full potential yet.  From the many possible improvements to be made, market leaders are currently concentrating on conversion rate optimisation. However, optimising a site […]

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optimise and personalise homepages

3 psychological principles that transform Uber’s client experience

Philippe Aimé

by Philippe Aimé

March 02, 2017

uber client experience

Reading Time: 4 minutes Since it started in 2009, Uber has gradually become a global force, operating in 70 countries and more than 400 cities. The Californian company grows by 40  million active users each month. The keys to their success are well known: disruption of the taxi monopoly, digital service, and ease of use. Nevertheless, have you ever […]

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uber client experience

When Do We Experience Cognitive Biases?

Philippe Aimé

by Philippe Aimé

November 10, 2016

everyday examples cognitive biases

Reading Time: 3 minutes In everyday life we are constantly bombarded with cognitive biases, it is actually difficult to think of a situation in which these biases are completely absent. You probably don’t even realise that they are at work! Here are a few examples: × We will send you an email so you can grab the download later! […]

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everyday examples cognitive biases

Why Is Booking.com’s Conversion Rate So High?

Philippe Aimé

by Philippe Aimé

November 09, 2016

Reading Time: 4 minutes Got a last minute business meeting over the other side of the country? — You need a hotel and you need it quick. What do you do? Many of us would head over to the Booking.com website. For those of you who may not know, it is an online booking website that features over 1 million properties […]

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Want to make A/B testing more effective?
Use Neuroscience.

Philippe Aimé

by Philippe Aimé

October 16, 2016

user experience as a cro tool

Reading Time: 3 minutes Are you happy with your current A/B test results? How can you be sure you’re testing the right things and making effective improvements that will impact your KPIs? While many A/B testing solutions offer a wide variety of features, in actual fact the best results only result from a small proportion of these. Not only […]

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user experience as a cro tool

CONVERTIZE – The New AB Testing Platform

Philippe Aimé

by Philippe Aimé

July 08, 2016

Reading Time: < 1 minute Increase Conversions and Grow Your Business Convertize is excited to announce the launch of Convertize, our most recent and innovative service to help you improve user experience and increase conversions. Providing technology and expertise all in one place, Convertize is a new Conversion Rate Optimisation solution that offers not only an intuitive software but a […]

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Resources

Resources
Neuromarketing Glossary: A dictionary of cognitive biases, behavioural effects and neuromarketing terms
The Complete A/B Testing Guide 2020
AB Test Significance
Conversion Rate Optimization (CRO) Guide 2020

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