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January 2021

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CRO Experts Tips to boost your Conversion Rates

BREXIT, neuromarketing and how I got it wrong!

Philippe Aimé

by Philippe Aimé

June 27, 2016

brexit psychology

Reading Time: 3 minutes Published on LinkedIn on June 25, 2016 Yesterday night I went to sleep at 3:30, not because I came back from The Ministry of Sound or from the White Horse, but because like many of my British neighbours, I wanted to know the BREXIT results. A few days before, my 8-year-old daughter asked me “Daddy, we will stay […]

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brexit psychology

Does A/B testing work?

Philippe Aimé

by Philippe Aimé

April 01, 2016

Reading Time: 4 minutes Over the past 5 years A/B testing has become standard industry practice. According to a study recently conducted by Econsultancy, 67% of businesses use A/B testing to optimise their conversion rates. However, despite this, 90% of A/B testers say that they’re unsatisfied with the results! With this alarming statistic in mind, we decided to ask the question: does A/B […]

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Partnership between Convertize and Optimizeo

Philippe Aimé

by Philippe Aimé

March 20, 2016

Reading Time: 2 minutes Digital consulting agencies Convertize and Optimizeo, both internet marketing specialists, have gone into partnership in order to increase their reach and influence. The two companies, who complement one another perfectly, have decided to share their knowledge and experience to enhance development, especially on an international scale. Their collaboration should allow a broader e-business approach with […]

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The Pancake Theory [Native Advertising]

Philippe Aimé

by Philippe Aimé

January 31, 2016

native advertising

Reading Time: 3 minutes Pancake Theory and Native Advertising: How to make your native advertising campaigns profitable using Ligatus, Outbrain and Taboola. Inspired by Pancake Theory, we created T.U.B.E, a fully optimised process for native advertising. T.U.B.E 4 letters which means : Time User segments Behaviour Experiment T: Time – Sending the right message at the right time. U: […]

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native advertising

Gîtes de France chooses Convertize to optimise its website

Philippe Aimé

by Philippe Aimé

November 11, 2015

Reading Time: 2 minutes Gîtes de France chooses Convertize to optimise its website 14 March 2016, London – Gîtes de France, a French and European leader in homestay tourism, has placed its trust in Convertize to help improve its website. The two companies are collaborating to increase the reservation rate and turnover of www.gites-de-france.com. Gîtes de France stands out […]

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Convertize Refocuses on Conversion Rate Optimisation

Philippe Aimé

by Philippe Aimé

October 18, 2015

conversion rate optimisation

Reading Time: 2 minutes Why Convertize Refocused on Conversion Rate Optimisation London – Convertize refocuses its activities on conversion rate optimisation “We’ve been advising on conversion optimisation since our creation in 2008”, explains Philippe Aimé , CEO of Convertize. “As a leader in Email Marketing, our years of experience across numerous sectors and throughout Europe have allowed us to […]

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conversion rate optimisation
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Resources

Resources
Neuromarketing Glossary: A dictionary of cognitive biases, behavioural effects and neuromarketing terms
The Complete A/B Testing Guide 2020
AB Test Significance
Conversion Rate Optimization (CRO) Guide 2020

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