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March 2023

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CRO Experts Tips to boost your Conversion Rates

How To Optimize Your Checkout Page

by Benjamin Ligier

January 09, 2020

Reading Time: 17 minutes We get hundreds of emails every month that start the same way: “My website’s getting solid traffic, but I just can’t get people to buy.” Checkout page optimization is often the first step because it can increase your sales immediately by cutting down on abandoned baskets. This page will show you: What makes a checkout […]

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3 CRO Insights From Digital Elite Day 2019

by Stephen Courtney

June 07, 2019

digital elite insights

Reading Time: 5 minutes Some people are conference-naturals. They walk in and network, swapping ideas and contacts – even seeming to enjoy the canapés. I am not one of those people! More of a wounded bull than a social butterfly, conferences are the kind of career-threatening china shops I try to avoid. However, the line-up for this year’s Digital Elite Day was […]

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digital elite insights

Your Web Form Design Is Costing You Sales (This is How to Fix It)

by Benjamin Ligier

March 06, 2019

designing web forms

Reading Time: 6 minutes The forms you use on your website to collect information such as contact or purchasing data are a critical point in your sales funnel. They turn a casual browser into a lead or even a customer. So why does web form design receive so little attention compared to other e-marketing skills, such as copywriting? Consider […]

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designing web forms

Smart Persuasion: Book Review

by Stephen Courtney

January 15, 2019

Reading Time: 4 minutes Have you ever wondered why some websites are better than others at turning visitors into customers?  According to a recent study, members of Amazon Prime convert on a remarkable 74% of their sessions. Amazon is not unique in this respect. Travel sites such as Booking.com rely on exceptional conversion rates to keep their business going. So, what is it […]

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Using Scarcity Notifications To Boost Your Website Conversions

by Charlotte Franssen

August 03, 2018

Reading Time: 4 minutes The principle of scarcity was discovered by scientists Worchel, Lee, and Adewole in 1975. It is described in their research as the “effects of supply and demand on ratings of object value”. Scarcity notifications are one of the simplest and most effective ways of harnessing this effect. How Is The Scarcity Effect Used In Digital […]

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6 Website Optimization Tactics: Increase Conversions Using Neuroscience Principles

by Benjamin Ligier

February 05, 2018

Reading Time: 12 minutes Did you know that 90% of consumer decisions are emotional? We like to think we take a considered, logical approach to our purchases, but psychological research tells us that the majority of the time it’s actually our subconscious making the decision. It’s once we’ve actually made the purchase that our logical brain works hard to provide […]

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How to Deal with Shopping Cart Abandonment: Inside the mind of a customer

by Benjamin Ligier

January 03, 2018

Reading Time: 7 minutes On average the Shopping Cart Abandonment rate of eCommerce store is 75%. Shopping Cart abandonment is a problem. That means that about three of every four retail shoppers simply leave their items behind in their online cart. To understand how to deal with Shopping Cart Abandonment, you really need to get inside your customers’ heads. The key to getting […]

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7 Innovative Ways To Improve Your SaaS Conversion Rate

by Benjamin Ligier

January 03, 2018

Reading Time: 8 minutes If you’re scratching your head to figure out why every other shop seems to be selling more products than you do, we can help you improve your SaaS landing page conversion rates. Let’s assume you want sales uplift. You’re using a mixture of techniques like paid advertising, email drip campaigns and a referral program.   […]

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3 Powerful Ways To Increase Online Sales

by Benjamin Ligier

December 22, 2017

Reading Time: 6 minutes March 2014. Executives from Marks and Spencer gather for an important meeting. They’re about to see what impact their new website has made on sales. The company has spent 3 years and over £150m redesigning the site, and it was launched in February. So, what do the numbers say?  ‘Someone get Marc on the phone,’ an […]

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Using Consumer Psychology to Grow Your Mobile Conversion Rate

by Benjamin Ligier

November 29, 2017

mobile conversion rate

Reading Time: 7 minutes Mobile traffic accounts for over half of all global traffic, and this trend is only going to rise. It takes a web visitor only a few seconds to get a first impression on your site, and it’s even quicker on a mobile device. So, it’s more important than ever for you to focus on improving […]

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mobile conversion rate

Create a Sense of Urgency in your eCommerce with Convertize

by Benjamin Ligier

August 16, 2017

Urgency_smart_plugin_convertize

Reading Time: < 1 minute The Convertize optimization platform has several SmartPlugins, but this video focuses on the Urgency Smartplugin™. Similarly to our Scarcity SmartPlugin, our Urgency SmartPlugin is a simple drag-and-drop system. You can choose whichever language you would like to use. If you are not satisfied with any of them, you can also ask us to translate it […]

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Urgency_smart_plugin_convertize

5 Tips For Your Homepage Design Based on Psychology

by Philippe Aimé

March 02, 2017

optimise and personalise homepages

Reading Time: 4 minutes Online e-commerce spending figures in the UK reached over 60 billion pounds in 2016.  With a 15% average annual increase, the outlook is excellent and the market hasn’t even reached its full potential yet.  From the many possible improvements to be made, market leaders are currently concentrating on conversion rate optimisation. However, optimising a site […]

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optimise and personalise homepages
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